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101 Best Businesses for Pet Lovers
101 Best Businesses for Pet Lovers furnishes readers with a comprehensive roster of the finest and most unusual entrepreneurial, career, and moneymaking opportunities in today's colorful pet care trade.
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Start Your Own Clothing Store and More
Are you a fashionista? Do you love working with people? Do you dream of owning and running your own business? Take a chance and start a clothing business—all you need to get up and running is your dream and this guide. Whether you’re interested in selling today’s hottest fashions or you’d rather start a specialty boutique, such as a children’s store, bridal shop, vintage store, consignment shop or something of your own invention, this book helps you make it big. It gives you the inside scoop on starting a clothing store, including: • How to spot trends and take advantage of them before your competitors do • Valuable money-saving tips for the startup process • Whether to purchase a franchise or existing business or start your dream store from scratch • How to find, hire and train the best employees • How to skyrocket your earnings by branding your clothes with your own private label • The pros and cons of having an on-staff personal shopper • And more! If you know how to dress for success, let Entrepreneur help you turn your fashion sense into a clothing empire.
Brand Portfolio Strategy
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
The Three Faces of Leadership
The Three Faces of Leadership takes readers inside the minds of CEOs who have been celebrated by the Harvard Business Review over the last decade of the twentieth century. Drawing on interviews with these famous CEOs, Mary Jo Hatch, Monika Kostera and Andrzej K. Kozminski demonstrate how business leaders today use aesthetics, specifically storytelling, dramatizing and mythmaking, to lead their companies successfully. They look at how they inspire organizations through their creativity, virtue and faith, and thus show the faces of the artist and priest alongside the technical and rational face of the manager. The Three Faces of Leadership features clear and accessible explanations of the aesthetic philosophy of management: as applied to the concepts of creativity, imagination, courage, virtue, inspiration, faith and ethics. It presents techniques for developing these qualities as an essential part of leadership; together with the capacity to communicate them to others. Aesthetic leadership practices are linked to organizational culture, change, vision, values and identity. In this way, the book encourages students and executives to align the creative and spiritual aspects of business with their technical training and practice.