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Equilibrium Business Cycle Theory in Historical Perspective
This book presents a historical investigation of the theoretical development of contemporary Equilibrium Business Cycle Theory (EBCT).
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Rethinking the Future
Everywhere we look today, powerful new forces are reshaping the world. Traditional boundaries between industries, disciplines and countries are blurring, and the old rules of management no longer make sense in a post-industrial world. This book is a meeting of the minds. It provides a unique opportunity to gain insights into tomorrow from today's most highly regarded business thinkers whose cutting-edge advice has helped to guide many thousands of corporations through the changing business landscape. Now, in a series of original and inspirational contributions, they define the new paradigm that will transform business and society in the 21st Century. Rethinking the Future: Rethinking Business Principles, Competition, Control, Leadership, Markets and the World looks at how organizations can be redesigned to survive and thrive in tomorrow's hypercompetitive global environment. Rethinking the Future gives readers a framework for understanding the big picture. It provides a panoramic perspective that is accessible and lies within an easily understood context. This book takes the place of an entire bookshelf on business strategy. It is essential reading for anyone concerned with business success beyond the next quarter. "The distinguished contributors provide important conceptual components out of which the next business paradigm will be built. The pages teem with provocative, illuminating ideas, good questions, fresh insights and alternative ways of thinking about the competitive/cooperative combat to come." Alvin Toffler "If you have ever wanted to look into a crystal ball and see the way of the future, this book is the one for you...contains some fascinating insights." Management Consultancy
DK Essential Managers: Understanding Accounts
Learn how to understand financial terms and documentsand read and interpret company accounts. Understanding Accounts not only explains the functions of the profit and loss account, the balance sheet and the cash flow statement and forecast, but also shows how they are constructed and how they fit together to reveal a complete picture of an organization''s performance. Power tips reveal how to get behind the figures and understand the true significance of financial information. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
The Brand Gym
This refreshingly simple, practicalguide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer . The CIM have called David Taylor one of the " World's 50 most important marketingthinkers ".