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Your Financial Edge
Praise for Your Financial Edge "Paul McCulley is the man to heed. His knowledge of financial markets runs deep, and his experience has been the best. Beyond all his financial and economic wisdom, he is a human being with inborn instincts of kindness and thoughtfulness-attributes that bring to the reader something richer than just hard facts and sage advice. Jonathan Fuerbringer is the perfect partner for this project, a master of lucidity and a longtime observer of the best and the worst habits of investors." -Peter Bernstein, bestselling author of Against the Gods "Paul McCulley's insightful observations on the economy and financial markets are key inputs to our investment thinking. This book provides analytical tools and actionable advice that can greatly improve your ability to navigate today's complex financial environment. Learn from a master (and maybe even future Federal Reserve Board member) and become a better investor." -Bill Miller, Chairman and Chief Investment Officer, Legg Mason Capital Management "Paul McCulley is just the man to bring 'that ole-time religion' of economics into the new age of investing and help the reader to make coherent sense of just what is going on here. I should know...I listen to his counsel every day here at PIMCO, and for anyone who lacks a key to our door, this is the next best thing! Profit by the prophet-and yes-enjoy." -William H. Gross, Managing Director, PIMCO "In this highly readable book, McCulley and Fuerbringer provide valuable insights, including how the world of policy making impacts investment decisions. Their entertaining and thoughtful analysis is accompanied by a series of penetrating real-life examples that demonstrate the choices facing investors as they seek to maximize returns and minimize risk. With its wisdom and unique perspective, this book will be of interest to both institutional investors and policymakers." -Dr. Mohamed A. El-Erian, President and CEO, Harvard Management Company, member of the faculty, Harvard Business School, and Deputy Treasurer, Harvard University "There's a reason Paul McCulley is a favorite among financial pros and journalists all over the world. He anticipates investment trends before they happen and helps both professional and amateur investors stay ahead of the curve. This is a must-read book for anyone who wants to build and protect their portfolio in the risky decades ahead." -Consuelo Mack, Anchor and Managing Editor, Consuelo Mack WealthTrack
Your Health
Your Health: How to Keep Fit, Prevent Illness and Manage Your Health Care gives advice on how to keep mentally and physically active as well as information on screening, insurance, care and dealing with illness.
Your Home Business
A snappy guide to the potentials of running a business from home, with practical advice from people who've taken the plunge.
Your Internet Cash Machine
Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests and desires, building a site, and managing your business. Covering important topics like marketing and attracting traffic and packed with handy resources, this is the hands-on guide you need to start making money now .
Your Marketing Sucks
“Your marketing sucks . . .” What in the world does Mark Stevens mean? For starters, let’s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative? Probably yes—nice scenery, good-looking people, etc., etc. But effective? Mark Stevens says absolutely not. Like you’re going to spend $30,000 or more for the privilege of seeing a car go down . . . a road? Wouldn’t it be easier for the Big Three in Detroit just to open the windows at their ad agencies and throw out gobs of thousand-dollar bills? Don’t get Mark Stevens started on marketing that sucks, or he might mention all those oh-so-cool people-in-black at the ad agencies developing campaigns that generate all kinds of buzz—in the advertising community. But not in the marketplace. (Oops.) Note to advertisers from Mark Stevens: If you have an advertising agency that applies for any kind of an award (Clios, whatever), fire them immediately. They shouldn’t be in the business to win ego awards for beautiful ads. They should be creating ads that sell. Period! If they talk about building “mind share,” fire them immediately as well. That’s just another way of saying they’ll camouflage their failure to generate sales behind an intellectual smoke screen. Mark Stevens is the best friend of anyone with a product or service to sell who wants to use marketing as a basis for growing the business. What he provides both entrepreneurs and Fortune 500 types is a hard-nosed, “prove it to me” program that demands accountability for every dollar spent on marketing so that it brings in more revenue or customers, preferably both. Use his program and you won’t be throwing money out the window. Your Marketing Sucks is chock-full of practical ideas such as: * Marketing is not about advertising, public relations, or direct mail. It is about growing the revenues, profit, and valuation of the business. * The marketing moratorium. Stop all your marketing for a month and you may be surprised at what happens. Sales have actually risen at some companies, a sure sign that, prior to the moratorium, they were throwing money out the window. * Why the worst ads are actually the best. Start paying attention to the genius of the infomercial and cast a very skeptical eye on the kind of ads you see during the Super Bowl. * Reverse engineer your marketing so that it starts at the point-of-sale. Because nothing happens unless a sale is made. * Employ a swarming offense. Hit customers from every possible angle—print ads, sales displays, e-mails, infomercials. * Pick the low-hanging fruit. Cross-sell to clients and customers. Mark Stevens shows how to conceive an innovative, effective marketing campaign strategy—
Your Million Dollar Dream
Create your “someday” life TODAY! “Get ready to let your dreams take flight! Tamara taught me things I wish I’d known years ago; it would have saved me a lot of time and money.” Jamie Novak, founder of www.BiteSizeLiving.com and author of Stop Throwing Money Away and The Get Organized Answer Book “A heart-pounding read for entrepreneurs who want answers to all those nagging questions. Read it and fly.” Nell Merlino, creator of the Take Our Daughters to Work Day and Make Mine a Million $ Business programs and author of Stepping Out of Line Link your dream to practical business possibilities Identify your skills and motivations Create an effective business plan Use Twitter and Facebook as powerful business tools Find the funding to support your business
Your Money or Your Life
As the host of Fox News Channel's Your World with Neil Cavuto and Cavuto on Business , Neil Cavuto reports on today's most influential business leaders and newsmakers. His great talent is to get beneath the issues, connecting people to the events that define them and changing the way that Americans think about their money. Ending each show with a provocative, insightful commentary, Cavuto stirs people to see the world in a new light, calling on them to think beyond the stories at hand and challenging people to reevaluate the world that they live in. In Your Money or Your Life , Cavuto compiles the best of these commentaries in one volume, creating a collection that is at once witty, thought-provoking, and inspiring. Covering a variety of topics—from remembering life before 9/11, to providing tips for empty nesters—Cavuto presents a wry yet evocative look at our world, one that speaks to the heart of the American condition. Spanning one of the most tumultuous decades in memory—from the wild and chaotic Clinton years through the sobering challenges of the War on Terror—Cavuto's words offer a window into our America at its best and its worst.
Your Portable Empire
Praise for Your Portable Empire "In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an island of commonsense e-commerce? This works." —Mark Joyner, Wall Street Journal bestselling author of Simple.ology "The Internet has leveled the playing field, making it possible for anybody to start a business. O'Bryan, however, has given us the easy-to-follow instruction manual on how to first discover your niche and then build it into a big enterprise that can run itself from almost anywhere-all from his successful and proven formulas. A great book for anybody serious about a better quality of life." —Joseph Sugarman, Chairman, BluBlocker Sunglass Corporation "This amazing book can free all working people to make money doing what they truly love!" —Dr. Joe Vitale, author of The Attractor Factor and Zero Limits "I know O'Bryan as a friend and colleague. He has painstakingly put together a book, with no frills or fanfare, that straight-up shares his hard-won wisdom. May I urge you to get it and read it? Not only will you enjoy it-but once you act on what you learn, you can profit mightily as well. Why? Because what's in this book lets you stop making the victim's compromise on a daily basis-and start doing the victory dance, whenever you want!" —David Garfinkel, author of Advertising Headlines That Make You Rich "O'Bryan lives the portable empire, running his business from a laptop with a cigar and a glass of fine wine. There is no one better to be your guide as you create your own, because he's laid out every step for you in his inspiring and easy-to-read book. There is no need to be chained to a desk or locked in a cubicle, and your business can take you far beyond your kitchen table with the blueprint O'Bryan shares from his own successful journey." —Craig Perrine, www.maverickmarketer.com "Freedom-O'Bryan's new book makes you understand exactly how to obtain it and create the lifestyle of your dreams. Anyone who can go from being a dead-broke musician living in a mobile home to generating six figures in a single month is worth reading." —Bill Hibbler, coauthor of Meet and Grow Rich
YouTube for Business
To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan—and drive traffic to your company’s website. In this book you’ll learn how to: • Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos—on a budget • Edit and enhance your videos • Create a presence on the YouTube site • Manage a video blog • Generate revenues from your YouTube videos • Produce more effective YouTube videos Includes profiles of successful businesses • Blendtec • Charles Smith Pottery • Annette Lawrence, ReMax ACR Elite Group, Inc. • Stone Brewing Company • D-Link Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include YouTube 4 You , Tricks of the eBay Business Masters , Absolute Beginner’s Guide to Computer Basics , and Googlepedia: The Ultimate Google Resource . Front cover quote: “Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started.” — Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie
YouTube for Business
This is the eBook version of the printed book. Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix Includes 4 new chapters that cover the newly added business-related features on You Tube. In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com
Zambia Health Sector Public Expenditure Review
This book portrays the performance of the health sector in Zambia using quantitative techniques. While there have been a number of health sector assessments in the country,they have relied on qualitative and anecdotal evidence for the most part. For the first time, this pubic expenditure review of the health sector brings together the results of three separate but related analytical efforts: multi-year national health accounts, a public expenditure tracking and quality of service delivery survey, and resource and impact modeling using the Marginal Budgeting for Bottlenecks software. These exercises combine to yield more powerful findings on the weaknesses and prospects of the Zambian health system.
Zennovation
Combining the principles of Eastern and Western business practices for powerful success As an entrepreneur, manager, and problem-solver, Tomio Taki has shared advice with businesspeople ranging from managers of mom-and-pops to high-powered executives from across the globe. The Innovation Instinct showcases the author's breadth of life experience and illustrates how the principles of Eastern and Western business practices can be meshed together as a powerful source for success. Lessons range from the benefits of asking the simple questions to the importance of establishing oneself and knowing when to go against the grain. Tomio Taki has consulted for, financed, or directly managed both private and public companies on nearly every continent. He has been involved in ventures ranging from being the man behind Donna Karen New York to owning and operating private golf clubs around the world. In short, Taki's business and related successes are striking, having helped companies rise from the ashes of potential bankruptcy to streamlining and growing corporate giants. The wisdom he shares in The Innovation Instinct includes: Language is less of an obstacle across borders; instead, cultural differences are what propel and vitiate communication among businesspersons Certain fundamental aspects of business and life cross latitudinal and longitudinal lines When businesspeople seek to understand the cultures of their counterparts, they will discover lasting success with their global business relationships.
Zenobia
Part Alice in Wonderland and part business fable, this creatively illustrated work about the adventures of a new hire's introduction to the fantastical company of Zenobia (and its elusive Room 133A) helps business leaders and entrepreneurs find energy in risk, opportunity in the unknown, and possibility in the people all around themto believe in something that is not yet there.
Zero Space
What would happen if you could achieve business success without owning any assets, but could simply enjoy the benefits of them? What if companies were able to react instantly to changing circumstances by operating in negative time? What if you didn't need management to run your business? Zero Space defines a business model in which an organization achieves success without owning assets or needing management. In a zero space organization, knowledge is the only true currency and people are the business's assets and its investors in future success. Through eight new organizational principles the authors illustrate how "zero-mindedness" is essential for the new economy. Just as organizations will have to exist in less tangible, less prescribed forms, so will thinking have to become less departmentalized, less closely guarded. This new open-mindedness or "zero mind-set" targets knowledge so that an organization applies it when and where it is really needed. The authors-two top executives at one of the "big five" accounting and consulting firms-show how to create a zero-space organization: a value-adding, quick-reacting, non-centralized, non-standardized, innovation-generating workplace for dedicated talent.
Zero to 100,000
This is the eBook version of the printed book. “I work in digital media publishing, yet I’ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped me to monetize social media.” —Vince Holton, Publisher, Incisor.TV “A fantastic, timely, and enjoyable book with serious appeal. Great work from beginning to end. I can’t recommend it enough.” —2morrowKnight, Huffington Post “ Zero to 100,000: Social Media Tips and Tricks for Small Businesses makes it so easy to understand the way to successfully take your business into the ‘real world’ of social media! It both entertained and educated me. I would recommend this book to my friends, business associates, and to educational institutions. Brilliantly done!” —Debra Cincioni, @MomsofAmerica on Twitter “From building a bigger presence for yourself or your business, this book gets you in on the ground floor, lays the foundation, and helps you get a jump start on becoming a social media success. And the advice is real, not just from Sarah-Jayne and Dean, who are awesome, but from several other success stories they explain in the book. In a word, this book is useful.” —Jason Falls, CEO of Social Media Explorer and author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing “Leveraging social media is vital for businesses of all sizes, but it is a quirky and nuanced world where getting it wrong can have disastrous consequences. @GrattonGirl is one of the people I see in the social space who really understands the art of communicating with her audience. If you want to know how to connect with the crowd effectively through social media, I can think of no one better to hold your hand on that journey than Sarah-Jayne and Dean Gratton.” —Kate Russell, Technology Reporter, BBC Website and App Reviewer YOUR COMPLETE PLAN FOR FINDING 100,000 NEW FRIENDS, SUPPORTERS, AND CUSTOMERS! Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We’re talking about people who buy your stuff, and then tell their friends how incredibly great you are— without being paid to do it . People who follow your every move, look to you for guidance, and can’t wait to hear what you’re up to next. Your 100,000 people. Your two football stadiums full of cheering fans. They’re out there, looking for you . Here’s your easy, low-cost social media plan for finding them…connecting with them…giving them what they want—so they can m
ZOOM
Zoom goes zero to sixty in nothing flat. It's an exciting ride into the future of the world's favorite physical object, the automobile." -Gregg Easterbrook, author of THE PROGRESS PARADOX "Zoom offers a new way to think about cars and energy that's key to understanding the forces shaping business today. It's smart, well-informed and insightful--exactly what one would expect from two of The Economist's best journalists." -Chris Anderson, author of THE LONG TAIL "Zoom puts oil in its sights and squeezes off one telling round after another. Car lovers will see a sunny future with other fuels; OPEC a steadily darkening twilight." -R. James Woolsey, VP, Booz Allen Hamilton; former Director of Central Intelligence "An incisive analysis of the end of the petroleum age, including all its repercussions and opportunities." -Vinod Khosla, Khosla Ventures "Oil is the problem. Cars are the solution." Those two simple sentences by the authors of Zoom define the scope of their illuminating and important book, an examination of a transformation in business and culture that is occurring before our eyes. We are living in the midst of a Great Awakening. People are seeking environmentally-sound alternatives to gas guzzlers. Detroit's reign is over. Oil companies, despite their billion-dollar profits, could be on the brink of extinction if they don't adapt. And citizens, all too aware that these industries have lobbied politicians into gridlock over energy policy, are mobilizing to support leaders who advocate new policies. In Zoom, Iain Carson and Vijay V. Vaitheeswaran, award-winning correspondents for The Economist, show why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before. Drawing on years of industry research-including dozens of interviews with motor and energy executives, top policymakers, and latter-day Fords and Edisons-Carson and Vaitheeswaran explain: -How Toyota became the world's largest automaker through innovation and superior performance. -Why American politicians have, for decades failed to address our energy issues and global warming-and how grassroots movements, along with individual entrepreneurs, innovators, and outsiders, are making real reform possible. -How these Green revolutionaries are creating new products powered by hydrogen, electricity, bio-fuels, and digital technology. As political leaders debate our energy, environmental and economic future, Zoom offers a lucid and visionary portrait of what that future could be. Anyone planning to vote will find compelling truth in its assertions and conclusions.